ABOUT US

Simetrija is a multidisciplinary design and development studio. We develop products and design solutions that transform the wishes of our clients into an innovative and meaningful concrete form. We base the visibility of products and brands on the content as well as the image, a combination which engages the user in a creative way. With a team of experts from different fields, we ensure a comprehensive approach to every project.

WHAT ARE WE DOING

Industrial design is a strategic part of the development of products as well as companies. The focus is on the user experience, ergonomics and practicality with an added highly aesthetic aspect. Industrial design combines with innovation during development, when the user experience and production processes need to be revised and when the position on the market needs to defined.

Product development is a process during which the conceptual draft of the product faces reality. Different aspects of production process preparation need to be taken into account. The optimisation of the process is part of the developmental work of the team from the very beginning, leading to lower costs of the investment and shorter time frame from the idea to the execution. A team of engineers with years of experience in various production branches are responsible for the preparation and implementation of the product.

Graphic design underlines the message of the service or the product. It is a creative process that allows us to create various graphic elements in many areas: design of logos, web pages, various publications, ads, etc. The manner in which the graphic elements communicate is adapted to the longterm goal the client wishes to achieve with the service or the product.

Visual perception of the product begins on the shelf, where the first contact with the product occurs through the packaging. The functionality of the packaging must meet all the expectation of the user. Design of the packaging includes everything from the choice of the material, shape, colour code and size to the final look of the package. It must be attractive enough to draw in the consumer, who notices and chooses it from a myriad of other packagings.

Tracking the consumer from the first contact with the brand until the final moments of his/her experience with the brand. Service design is a method of creative thinking that allows us to design the user experience. We know how important it is to control the understanding and, in addition, the presentation of visual and emotional information. Service design includes directing and controlling user experiences through the ambience, behaviour of employees, dress code and other elements that have a positive impact on the user experience.

A brand lives its life through the perception of the user. The goal of branding is to bring the user closer to the right brand, one with which he/she identifies and which makes his/her life more interesting. Branding, which uses adapted tools and specific approaches, is one of the key longterm tools for successful positioning of a product on the market. Branding tells a story and creates the identity of the service or the product. It is a virtual concept that takes shape in the mind of the user and leaves longterm traces.

TEAM

IMG_5919 copy
Mitja Laharnar | tecnical director

tel +386 1 422 0 314
mob +386 31 588 259
mitja.laharnar@simetrija.si

IMG_6031
Matjaž Zorc | creative director

T: +386 1 422 0 313
M: +386 41 586 694
E: matjaz.zorc@simetrija.si

miha
Miha Črtalič | creative director

T: +386 1 422 0 312
M: +386 31 387 106
E: miha.crtalic@simetrija.si

nela
Nela Drobež | marketing manager, project manager

T: +386 1 422 0 317
M: +386 41 255 186
E: nela.drobez@simetrija.si

gasper
Gašper Dolenc | engineer

T: +386 1 422 0 310

E: gasper.dolenc@simetrija.si

breda
​​Breda Klančič | ​product designer

T: +386 1 422 0 310

E: breda.klancic@simetrija.si

jaka-rozman_a
Jaka Rozman | art director, graphic designer

T: +386 1 422 0 316
M: +386 40 526 558
E: jaka.rozman@simetrija.si

klavdija_portret1
Klavdija Širok | project manager, graphic designer

T: +386 1 422 0 315

E: klavdija.sirok@simetrija.si

Klemen_Skorjanc
Klemen Škorjanc | R&D electronics

T: +386 1 422 0 310

E: klemen.skorjanc@simetrija.si

irena
Irena Ristevska | graphic designer

T: +386 1 422 0 310

E: irena.ristevska@simetrija.si

unnamed
Jure Kožuh | art director, gaphic designer

T: +386 1 422 0 310
M: +386 40 251 826
E: jure.kozuh@simetrija.si

tomaz
Tomaž Judnič | DTP designer

T: +386 1 422 0 310

E: tomaz.judnic@simetrija.si

SIMETRIJA

is a multidisciplinary design and development studio. We develop products and design solutions that transform the wishes of our clients into an innovative and meaningful concrete form. We base the visibility of products and brands on the content as well as the image, a combination which engages the user in a creative way. With a team of experts from different fields, we ensure a comprehensive approach to every project.