Product design and development, 2018
Redesign of the Pony logo and selection of colors, 2016
With their 65-year long tradition, Rog bicycles represent the symbol of the Slovenian bicycle industry. In 2017, Rog bicycles returned to the road with one of their most legendary products – the folding bike Pony.
Pony. The famous bike which marked the youth of many people is now returning. New, updated bike, with all the advantages provided by such modern universal urban folding bike. Specific design of the bike ensures that the children do not overgrow it too fast, ladies can ride it in a skirt, lovers can ride it carefree on the rack, enthusiastic athletes do tricks and compete with a bike race to Vrsič, technological aware could choose their own top equipment package currently in trend.
Simetrija was responsible to create specific logos related to the activities or consumer groups from nostalgic, urban elegance, all the way to sports playfulness. Everything has been suported with carefully chosen colors to anticipate the user’s ambitions of the bike’s outlook and upgraded visual identity of »funstalgie«.